Chris Lawler's Strategic Approach to Streamlined Editing

In the dynamic landscape of content strategy, Chris Lawler stands as a trendsetter, armed with the belief that compelling, targeted, and well-executed content is the base of any successful marketing campaign. As a content creator himself, Chris aspires to elevate businesses to new heights. However, even visionaries find themselves navigating stormy seas, and when Chris discovered himself submerged in an ocean of endless editing tasks, he realized he needed a lifeline.

“ The first thing that any content creator, anyone that's trying to market themselves needs to get off their plate, is editing. As much as I love editing, you cannot spend 60 hours a week just sitting there editing and doing post-production.”

The Struggle of a Bottlenecked Creator

Chris was facing a common challenge—a surge in demand for content creation, from online education courses to video podcasts. The bottleneck wasn't the lack of ideas or passion but the sheer volume of editing required to bring those ideas to life. The need for an efficient editing solution became apparent, and this is where Edit Crew, a professional video editing agency, stepped in to transform Chris's workflow.

Chris confessed, "I was becoming bottlenecked at the amount of editing that needed to be done from the amount of content that we were creating. Edit Crew allowed me to streamline that process, get hours of editing off my plate while still getting the vision and the edit that I needed."

Streamlining the Editing Process

Chris found comfort in the simplicity and efficiency of working with a high-quality video editing agency. The introduction of a dedicated project manager proved to be a game-changer, allowing him to convey his vision without micromanaging multiple video editors. The result? Quality control and trust that allowed him to focus on the bigger picture.

Beyond the time saved, Chris highlights the cost-effectiveness of working with Edit Crew. The quality of work he receives far exceeds the cost, making it a wise investment for any content strategist looking to scale their business without compromising on quality.

“When I was doing the analysis of where I was going to find an editor, on places like Fiverr and Upwork, the cost was very comparable. And then the quality that I get from that comparable cost really outweighs trying to find an editor for a project. It also builds trust; a team environment around my post-production.”

Scaling Business, Doubling Productivity

The impact on Chris's business was tangible—he found himself able to create twice as much content without the burden of post-production. The streamlined process allowed him to focus on high-level projects, ultimately scaling his business and providing better value to his clients.

“I'm able to edit twice as much. It's not that I've stopped editing. It's that now I've been able to make twice as much content. I’ve been able to grow and scale my client's businesses faster and take them further with more information, more video, more content that I put out there."

Hava needed a reliable and efficient editing service that would not only provide editing expertise, but also offer the benefits of having a dedicated team. The primary asks she had were: 

  • Access to a group of editors to guarantee that projects are done in a timely manner and workflow is uninterrupted, even if a particular editor is ill or absent.
  • Quality control processes to reduce mistakes and sustain professional standards.
  • Effective communication channels, including a dedicated project manager to facilitate smooth collaboration and comprehend Hava's exact needs.
  • Additional knowledge and expertise beyond editing, such as insights into filming and production processes to enhance overall content quality and efficiency.

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Guiding Others to Success

Chris Lawler's journey with Edit Crew is a testament to the transformative power of outsourcing editing. His enthusiastic recommendation resonates with every content creator seeking liberation from the constraints of editing.

Chris expressed, "If you're a content strategist or you're a videographer, and one of the bottlenecks is getting the edit right, definitely sign up with Edit Crew.”

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  • Fraction of the cost
  • Guaranteed turnarounds
  • Quality control procedures
  • No more managing people or post-production
  • Manage overflow work without hiring in-house
  • Understanding of branded content & storytelling
  • Proven system for vetting & hiring the best talent
  • Within-the-hour communication (US Central Time)

Are you ready to save thousands without sacrificing quality?

You get a full team of professionals

Video Editor
Project Manager
Creative Producer

Reduce costs without compromising quality

Average cost reductions: 63%
Average time savings: 32 hrs/week

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