In the vibrant world of campaign advertising and marketing, Adriel Hampton, a small business owner based in San Diego, runs a successful marketing agency that primarily serves nonprofit organizations.
Adriel's expertise lies in targeting and working with different platforms to achieve remarkable results for his clients. While advertising is his main focus, video content has become an essential part of his marketing strategy, with intermittent needs that vary from a few videos in a month to several during peak campaign periods.
Due to the ever-changing nature of campaigns - Adriel's agency encountered a repeating challenge: inconsistent needs for video editing services. In the past, the agency attempted to address this issue by hiring a full-time video editor. However, this solution proved to be problematic, leading to periods of wasted resources.
Adriel shared his experiences with hiring freelancers to fill in the gaps, saying: "I've hired freelancers in the past. Sometimes it takes a week or two and sometimes longer, just to get a freelancer onboarded. And when I have a project, I need it done in two days, usually. And then what happens is that you don't have a project for a couple of months, then you go back to that same person and they are no longer available. They've already learned your stuff and learned your styles, but they're gone."
His search for a solution led him to discover Edit Crew, a professional video editing services company. Edit Crew stood out with its engaging advertisement and consistent marketing message, which resonated with Adriel as a fellow small business owner. The flexible pricing and competitive video editing rates, along with the ability to scale up or down as needed made it an attractive choice for Adriel. He appreciated the straightforward approach and proactive problem-solving, recognizing it as one of the best online video editing services available.
One aspect that Adriel hadn't initially considered but found immensely valuable was the ability to prioritize and rank video projects based on urgency. With Edit Crew, he could easily communicate what needed to be done first, ensuring that post-production for his critical projects received immediate attention, while others were worked on in order of importance.
As a small business owner, Adriel has always faced challenges in managing workflow, client needs, and maintaining boundaries. Edit Crew's streamlined system provided relief from these stress points, allowing Adriel to delegate video projects confidently, knowing they would be delivered promptly.
“It reduced the stress of running video projects.” Adriel states., “We'll throw in the project request, and we know we're going to get it back within two days. We'll usually get the edits back within another day. So it gives me a lot of predictability without all of the pain points that I have with managing my own staff and my own clients.”
From the very beginning of the collaboration, Adriel realized the immense value of the video editing solution he had discovered. The efficiency and quality of the process exceeded his expectations, making it clear that this was an invaluable asset to his agency. The service quickly proved its worth, demonstrating the value it brought to his business.
“I was looking forward to having a resource where I could just drop things in and know that they were going to get done. And that someone else was going to manage them. And then I could just expect the results and have one person I could ask if things weren't going well.”
Moreover, this solution perfectly aligned with Adriel's long-term goals of creating self-sufficiency within his agency. By implementing well-documented workflows and processes, he found a way to reduce the need for extensive project and people management, giving him the freedom to focus on other ventures.
Hava needed a reliable and efficient editing service that would not only provide editing expertise, but also offer the benefits of having a dedicated team. The primary asks she had were:
Average cost reductions: 63%
Average time savings: 32 hrs/week