Edit Crew

Visual Thrive Partners With Edit Crew To Provide Scalable Video Editing Solution

Lori Giuttari, Chief Marketing Officer of Visual Thrive, has 25 years of marketing and coaching expertise. With such an extensive and storied marketing background, Mrs. Giuttari was able to see the value in a strategic partnership with Edit Crew. This partnership allows Visual Thrive to tackle the massive volume of video editing work brought forth by their clients by outsourcing video editing services to the experts. So much that over the past two years, Edit Crew has been able to successfully deliver over 82 completed videos, with many more to come before the end of 2023.

Recently, Lori has also developed and published a digital platform called "Shop Local RI", which makes the interaction between small businesses and their clients easier. This is a huge project that works as a full-on directory, marketplace, and small business hub for growth.

Who is Visual Thrive?

Visual Thrive is 5 years old now, they started officially in 2017 under Indermaur Media. CEO Scott Indermaur and CMO Lori Giuttari were working with Fortune 500 companies, and they wanted to start working with decision-makers and business owners that didn't have time or clarity to understand how to create growth within their small businesses. Scott graduated from Goldman Sachs 10,000 Small Business program, and they used that program as an inspiration to make marketing accessible to small businesses. They started at first with social media and have now grown into a full-service media and marketing group.

Unlocking Growth Potential

"I love the work that we do, and we definitely want to grow it..." - Lori Giuttari

As is the case with many of Edit Crew’s clients, Visual Thrive understood that growing their business without a strategic partnership in place capable of providing on-demand expertise would be extremely difficult. They realized that although their core expertise is to provide marketing solutions to their clients, investing in an in-house video editing team would be extremely time consuming, and risky as their clientele expects professional video editing services. But most importantly, it would distract the company from focusing on the duties that they best know how to perform: end-to-end marketing strategies.

"We knew from a marketing perspective that video is everything. We knew that it was becoming more and more prominent in marketing strategies... You have this extra skillset that allows us to do what we do." - Lori Giuttari

Thus, Edit Crew was tasked with alleviating the following pain points:

Limited personnel on staff – not enough people on staff to keep up with the volume of work that needs to be done for video editing services
Limited bandwidth of time – Visual Thrive is fully booked with creating marketing strategies and creating video content/material. As such, they don’t have the time or resources needed in order to tackle video editing tasks themselves
Limited expertise with video editing - Visual Thrive’s core business model is based on providing sound marketing expertise, but not necessarily doing high-quality video editing in-house.
Budgetary constraints – provide cheap video editing services at a price rate which does not severely deplete the company’s profit margins, while maintaining the expected quality

Meeting Visual Thrive's Requirements

Along with the inclusion of a Non-Disclosure Agreement which guarantees that Visual Thrive’s intellectual property remains safe-guarded and private, Visual Thrive has also been provided access to the same resources that have worked on their past projects. Additionally, their selection of the Essentials subscription package with Edit Crew ensures that regardless of the volume of work being handled, the turnaround time for their videos occur between 1-2 days from the time they provide feedback on deliverables. In order to ensure that expectations are met as quickly as possible without excessive edits needed, Visual Thrive provides a complete script on how the client expects the video to look, whether specific music or supporting media (such as stock photos or commercial music) is required, and that the quantity of revisions that can be performed on a video is not capped at a specific number. In the event that they request graphic or media file licenses for usage, Edit Crew provides legitimate licenses from the media providers.

Hava needed a reliable and efficient editing service that would not only provide editing expertise, but also offer the benefits of having a dedicated team. The primary asks she had were:

Access to a group of editors to guarantee that projects are done in a timely manner and workflow is uninterrupted, even if a particular editor is ill or absent.
Quality control processes to reduce mistakes and sustain professional standards.
Effective communication channels, including a dedicated project manager to facilitate smooth collaboration and comprehend Hava's exact needs.
Additional knowledge and expertise beyond editing, such as insights into filming and production processes to enhance overall content quality and efficiency.

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Enhanced Growth Through Collaboration

"And we got to have fun at what we do. Your team is always so positive and when we are on tight deadlines, we know you understand that and you support that. There's so much more to say, when we send our videos with an outline, you guys just take it and run with it, that means a lot." - Lori Giuttari

With the limited amount of time that Visual Thrive has, Edit Crew has consistently demonstrated its ability to meet the challenging time constraints presented by the client. While Edit Crew follows a well-defined and established process, the team members also understand that simply following protocols is insufficient to achieve client satisfaction and a strong track record of success. As part of the standard practice, Edit Crew ensures that the same team members are assigned to both ongoing and future projects, fostering a strong rapport between the client and the team. This approach enables the client and Edit Crew team to continuously build chemistry over time so they can have repeatable success in all assigned projects.

"I think that team at Edit Crew is fantastic. I can't say enough. You have skills we don't have; the turnaround time is amazing. Our very different editing style is received without fanfare way more organized than I am. It's been a great move for us and it allowed us to grow too which a allows a lot of business to grow too." - Lori Giuttari